UK gambling minister concerned over ads and white labels

[Wolf32]

The UK gambling minister has expressed concerns about offshore operators using white label services to promote overseas brands.
At GambleAware’s annual conference, Baroness Twycross spoke about her primary concerns regarding football and stated she is working with the UK Gambling Commission and industry stakeholders to collect more evidence on their “prevalence and impact.”
During the last week, BC.Game ceased its UK operations, with doubting on its sponsorship deal with the Premier League club.
Melanie Ellis, a partner at Northridge Law specialising in betting and gaming, mentioned:

It is not clear what such action might involve, as requiring all advertisers to hold their own licence could mean the end of white label arrangements. More specific and rigorous due diligence requirements on white label partners could be on the agenda, however.

Baroness Twycross suggested that gambling advertising should be evaluated as an “aggregate” measure to determine what is “appropriate,” rather than assessing each operator individually.
She noted that moving gambling harm support to the NHS would “unify service provision and raise standards”, but stressed that partnering with third-sector charities like GambleAware, which has played a key role in this area, would be essential.
Baroness Twycross added:

It is hugely important to get this decision right as we build a sustainable, futureproof system. We hope to confirm our plans in the coming weeks.