Splash Tech partner with Rootz to roll out FTP games onto Wildz Sports

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Splash Tech, the leading provider of free-to-play (FTP) solutions, has signed a deal with operator group Rootz to power its Wildz Sports brand with a series of activation and engagement games.

The new agreement leverages Splash Tech’s integration with sportsbook platform provider Altenar and will see a series of daily and weekly FTP games appearing on the recently launched Wildz Sports sportsbook.

The FTP games include Daily Predictor and Pick 6 contests and cover a variety of events including football, ice hockey, cricket, rugby and all US sports.

All the games created by Splash Tech will be launched directly into the Wildz Sports sportsbook through Altenar, with each featuring betslip deeplinking to maximise conversion rates.

Splash Tech’s FTP technology is utilised by leading industry players to power casinos and sportsbooks with seamless onboarding, rapid product launches, and highly relevant, audience-specific content.

Adam Wilson, CEO at Splash Tech, said:

We’re very happy to agree a deal with Rootz to elevate its exciting new Wildz Sports brand with a series of FTP games that will stimulate activity among customers. Our platform partnership with Altenar enables us to be very flexible and agile when it comes to delivering these products across multiple sports, to encourage repeat play and to make it as easy as possible for players to go on to place real-life bets on their selections.

Mark Simmonds, Head of Sports at Rootz, said:

Splash Tech has carved out a niche in the market by providing high-quality FTP games that engage with a wide cohort of customers. It’s pleasing to have agreed a partnership whereby we will be able to roll out these games on a regular basis, driving engagement and loyalty within the Wildz Sports brand.