Softswiss reveals sports betting overview of Q1’24

[Wolf32]

Softswiss Q1 analysis reveals a significant preference among bettors for real-time wagering.

This trend boosts engagement and offers sports betting operators higher margins and quicker capital turnover, establishing live betting as a crucial driver of profitability in the sports betting industry.

Furthermore, the shift from desktop to mobile continues to accelerate, with mobile devices now accounting for 90% of the GGR, up from 86% the previous year. This trend underscores the increasing importance of mobile-friendly betting solutions and suggests that operators focusing on mobile integration and user experience are likely to capture a larger market share.

An analysis of the top sports by GGR shows stable interest in traditional favorites with some notable changes. Football remains the dominant sport, while tennis has overtaken basketball for the second spot. The inclusion of American football in the top five, primarily driven by the Super Bowl in February, highlights the impact of major sporting events on betting behavior. Ice hockey remains strong, demonstrating the sport’s consistent appeal to bettors.

Alexander Kamenetskyi Head of SOFTSWISS Sportsbook said:

The trends observed in Q1’24 emphasize our platform’s adaptability and growth, highlighting critical dynamics in player preferences and technological advancements. Our focus on enhancing live and mobile betting capabilities directly responds to these insights, aiming to provide our partners and their customers with superior betting experiences.

In Q1’24, the SOFTSWISS Sportsbook continued its growth trajectory. Turnover surged by 246% compared to Q1’23, while month-on-month growth from Q4’23 reached 136%. Revenue also saw a staggering increase, jumping 251% year-on-year and maintaining consistent month-on-month growth of 136%. These figures highlight the platform’s growing popularity and its increasing efficiency and appeal to operators.