SIS appoints Harry Heynes in new role as Head of New Business

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SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has appointed experienced iGaming executive Harry Heynes in the newly created role of Head of New Business.

Heynes is tasked with further broadening the supplier’s commercial reach, as it continues to expand its global horizons and product portfolio while working alongside industry leading technical service providers including Genius Sports, Playtech, EveryMatrix and Altenar.

An experienced senior commercial executive with over a decade of experience in the iGaming, sports betting and payments industries, Heynes brings with him a proven track record in driving growth and establishing key partnerships.

As Director of Business Development at Inspired Entertainment, he played an important role in securing significant deals to expand the company’s market presence. Heynes also led B2B business development at DraftKings, contributing significantly to growth while managing commercial deals with major data and odds vendors.

Heynes joins SIS at an exciting time for the supplier, which recently went live with its esports betting product SIS Competitive Gaming in a 12th state in the US thanks to deals with bet365 and FanDuel. With global distribution agreements in place across its three product verticals, SIS is primed for growth as it seeks further opportunities in markets including Central and Eastern Europe, Africa and Asia.

Paul Witten, Managing Director EMEA at SIS, said:

We are very pleased to welcome Harry to SIS. His commercial experience and proven business acumen will help to take our products further in new markets, as we continue to push the boundaries in terms of adding value to the sportsbooks of our partners. We are confident that this appointment in a newly created role will significantly enhance our prospects as we aim to continue growing in regulated markets across the world.

Harry Heynes, Head of New Business at SIS, said:

I am delighted to join SIS at such an exciting time for the company, as it continues to increase its influence around the world. Across racing, live numbers draws and event-based esports, the product mix is perfectly attuned to the needs of SIS partners. I am eager to get started and very much look forward to meeting new and existing partners at ICE Barcelona later this month.